Most campaigns don't rely on a single channel. VoterPing combines text messaging, direct mail, digital advertising, and voter data into one coordinated, multi-channel voter outreach strategy — so you can reach voters where they are. Only need texting? See our P2P texting platform for voter outreach.
Modern voter outreach requires meeting people where they are — on their phones, in their mailboxes, and across the web. Here's how VoterPing covers every channel.
Text messaging reaches voters on their phones and lets them reply, so every text can start a conversation. VoterPing's peer-to-peer texting platform lets your campaign send personalized messages at scale, while text banking empowers volunteers to reach thousands of voters from anywhere.
Use texting for voter ID, GOTV, fundraising, event invites, and volunteer recruitment. See our 50+ text message examples for sample templates.
Learn more about political texting →Physical mail still works — especially for older voters and low-propensity demographics. VoterPing handles design, printing, targeting, and delivery. Combine mail with texting for a multi-touch voter contact strategy that reinforces your message across channels.
Learn more about direct mail →Reach voters on Facebook, Instagram, Google, YouTube, and connected TV with targeted digital ads. VoterPing's digital team builds custom audiences using voter file data, manages ad creative, and optimizes campaigns for maximum voter reach per dollar.
Learn more about digital advertising →Every outreach channel is only as good as the data behind it. VoterPing provides voter files with phone numbers, addresses, demographics, vote history, and propensity scores. Target the right voters with the right message on the right channel.
Learn more about voter data →Every outreach channel has its place. Here's what VoterPing charges per contact for data, calls, voicemail, and texting.
Many campaigns combine three or more channels. Here's how VoterPing can coordinate your outreach across the final weeks.
Launch text banking to identify supporters, opponents, and undecideds across your voter file. Use digital ads to build name recognition simultaneously. This phase builds the targeting data for everything that follows.
Send direct mail to undecided voters with your strongest issue messaging. Run digital ads targeting the same undecided segment. Follow up with personalized P2P texts addressing the issues voters told you they care about in Phase 1.
Shift focus to confirmed supporters. Send event invites, volunteer recruitment texts, and fundraising asks. Use direct mail for early vote information and absentee ballot reminders.
All channels fire at once. Text supporters their polling location and hours. Send last-minute digital ads. Deploy P2P texting for real-time ballot chase — texting voters who haven't voted yet with reminders and ride offers. This is where campaigns are won or lost.
All channels draw from the same voter file. When a voter is tagged as a supporter via text, that data can feed into your mail and digital targeting.
Same-day texting setup is available. Mail and digital timelines are set per project. No lengthy onboarding.
Pay per project, per message, per mail piece. No monthly fees, no long-term commitments, no platform licenses.
Voter outreach is how a campaign contacts voters to identify supporters, persuade undecided voters and turn supporters out. The usual channels are texting, calls, voicemail, mail, digital ads and door knocking, all built on a voter file.
There is no single best tool. Texting is fast and two-way, mail reaches voters at home, digital ads build name recognition, and calls and voicemail reach voters by phone. Campaigns often combine several and use the same voter file across all of them so results from one channel inform the next.
Peer-to-peer texting lets volunteers or staff send one-to-one texts and hold real conversations at scale. Campaigns use it for voter ID, persuasion follow-ups, event invites and GOTV. See P2P texting and text banking.
A voter file for your district with phone numbers for texting and calls, addresses for mail, and fields like party, age and vote history for targeting. VoterPing voter data is from $0.02 per record.
Texting is from $0.04 per message, robocalls from $0.02 per contact, ringless voicemail from $0.015 per contact, and voter data from $0.02 per record. Mail and digital are quoted per project.
The FCC says the National Do Not Call Registry rules don't apply to campaign calls and texts, but the TCPA does. Autodialed or prerecorded calls and autodialed texts to mobile phones need prior express consent. Prerecorded political calls to landlines are generally allowed without consent, but calls to a residential landline without consent are limited to three in any consecutive 30-day period. The FCC has also ruled that ringless voicemail to wireless phones requires consent. Opt-out requests must be honored. This is general information, not legal advice. Talk to your campaign's counsel.
Tell us about your race and we'll recommend the right mix of texting, mail, digital, and data for your budget and timeline.
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