Winning campaigns don't rely on a single channel. VoterPing combines P2P texting, direct mail, digital advertising, and voter data into one coordinated voter outreach strategy — so you reach every voter, everywhere they are.
Modern voter outreach requires meeting people where they are — on their phones, in their mailboxes, and across the web. Here's how VoterPing covers every channel.
Text messaging is the highest-engagement voter outreach channel available today, with 98% open rates and 14%+ response rates. VoterPing's peer-to-peer texting platform lets your campaign send personalized messages at scale, while text banking empowers volunteers to reach thousands of voters from anywhere.
Use texting for voter ID, GOTV, fundraising, event invites, and volunteer recruitment. See our 50+ text message examples for proven templates.
Learn more about political texting →Physical mail still works — especially for older voters and low-propensity demographics. VoterPing handles design, printing, targeting, and delivery. Combine mail with texting for a multi-touch voter contact strategy that reinforces your message across channels.
Learn more about direct mail →Reach voters on Facebook, Instagram, Google, YouTube, and connected TV with targeted digital ads. VoterPing's digital team builds custom audiences using voter file data, manages ad creative, and optimizes campaigns for maximum voter reach per dollar.
Learn more about digital advertising →Every outreach channel is only as good as the data behind it. VoterPing provides verified voter files with phone numbers, addresses, demographics, vote history, and propensity scores. Target the right voters with the right message on the right channel.
Learn more about voter data →Every outreach channel has its place, but texting consistently delivers the highest engagement and lowest cost per voter contact.
The most effective voter outreach programs use 3+ channels. Here's how VoterPing coordinates your outreach for maximum impact.
Launch text banking to identify supporters, opponents, and undecideds across your voter file. Use digital ads to build name recognition simultaneously. This phase builds the targeting data for everything that follows.
Send direct mail to undecided voters with your strongest issue messaging. Run digital ads targeting the same undecided segment. Follow up with personalized P2P texts addressing the issues voters told you they care about in Phase 1.
Shift focus to confirmed supporters. Send event invites, volunteer recruitment texts, and fundraising asks. Use direct mail for early vote information and absentee ballot reminders.
All channels fire at once. Text supporters their polling location and hours. Send last-minute digital ads. Deploy P2P texting for real-time ballot chase — texting voters who haven't voted yet with reminders and ride offers. This is where campaigns are won or lost.
All channels draw from the same voter file. When a voter is tagged as a supporter via text, that data feeds into your mail and digital targeting automatically.
Launch texting in 24 hours, mail in 5-7 days, digital ads in 48 hours. No lengthy onboarding or technical setup delays.
Pay per project, per message, per mail piece. No monthly fees, no long-term commitments, no platform licenses.
Tell us about your race and we'll recommend the right mix of texting, mail, digital, and data for your budget and timeline.
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